Aug 23, 2013

Office in style

Lauren Santo Domingo, Moda Operandi headquarters NYC

The beautiful socialite and founder of luxury shopping site Moda Operandi, Lauren Santo Domingo, shows her New York headquarters, a feminine blend of pink, neutrals and lots of fresh flowers. 

The reception area

The conference room with classic prints from the Condé Nast archive

Lauren Santo Domingo worked at Carolina Herrera and VOGUE, before launching her own company.  
- It sounds so novel, but it is actually a very traditional way of shopping. That’s part of the reason that our business is sort of a throwback. The idea of a trunk show isn’t new—all we really did was put it online, Santo Domingo tells Architectural Digest, where you can see more photos and read full story in the September issue. 

[Images with permission from Architectural Digest Joshua McHugh]