Apr 3, 2013

[INTERIOR] Beloved elephants now for the wall

One of my favourite stores for interior design is Svenskt Tenn on Strandvägen in Stockholm (great international web shop as well). One of their most famous and beloved textile pattern is "Elephant" by the founder Estrid Ericson. She travelled a lot for inspiration, and created this pattern after a trip to the market in the south of France. This was the late 1930, so this is really a timeless design. This week sees the launch of the famous elephant pattern printed on paper as wallpaper for the first time, available in colours Elephant grey, Midnight blue and Rasberry red. I think it looks great in this sophisticated elephant grey. 

[Press photo from Svenskt Tenn]